E.L.F. Cosmetics

We were very excited to collaborate with e.l.f. Cosmetics to make a couple of call to action and campaign videos. I was given the opportunity to be the lead Art Director for both projects. The idea for the style was to combine fun and bold characters with dream-like backgrounds. I think the brand colors really helped to convey that idea as well. Since we had to use vector illustrations, I utilized the blur effects and texture brushes that Adobe Illustrator has to offer to add more depth and interest to the videos.

Dupe That

Visual Development

Credits

Agency: ODD and Madwell
Studio: Hey Neighbor
Executive Producer: Rachel Loven
Executive Creative Director: Nayt Cochran
Art Director: Kelly Nakamura
Illustration: Anthony Benedetto, Kelly Nakamura, Michael Cribbs and Rommel Ruiz
Animation: Anna Taberko, Emory Allen, Jake Williams, Lennon Valinhas, Taylor Yontz, and Kyle Martinez

Change the Board Game

Selected Style Frames

Character Designs & Sketches

Credits

Studio: Hey Neighbor
Producers: Rachel Loven, Tyler Thompson
Creative Director: Nayt Cochran
Art Director: Kelly Nakamura
Illustration: Kelly Nakamura and Michael Cribbs
Animation: Lennon Valinhas