McDonald’s : Mariah Carey

IV Studio was approached to create a video to promote the McDonald’s x Mariah Carey menu. We were excited for this opportunity because it was going to be shown in Times Square! As part of the illustration team, my role was to create character concepts of Mariah Carey. After numerous rounds of changes, I drew the final look and turnaround. Then I was tasked to create character and prop layouts for the animators.

Character Illustrations

Character Designs

This was the first iteration of Mariah that I drew. I imagined her more of a princess.

The feedback was that they wanted Mariah to be more stylized and to see alternative outfits as well.

This was the final design that I came up with. Mariah wanted to be more like Tinker Bell, so we exaggerated her proportions and we used one of the outfits that she was wearing.

Credits

Producers: Samuel Cowden, Rachel Loven
Creative Directors: Zac Dixon, Nayt Cochran
Concept Art: Michael Cribbs, Nayt Cochran, and Kelly Nakamura
Final Illustration: Kelly Nakamura
Animation: Camille Vincent and Lennon Valinhas